Recent years have been marked by an increasing consumers’ awareness about their role in making “green choices” to guarantee a sustainable growth of the planet. In Italy as well as worldwide, the quest for products and services that combine quality and innovation with respect for people and the environment is gaining more and more attention. Since its launch in 2004, Fa’ la cosa giusta! has aimed at matching demand and supply, and today it is widely recognised as the national benchmark for conscious consumption and sustainable lifestyles. The exhibiton will display a combination of photo prints and samples of reclamed materials.